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Who We Are

Innovative Food Brands is an independently owned company that currently overseas management and franchising of Teriyaki Experience and The Chopped Leaf.

Under the direction of Nick Veloce President & COO and the leadership team, the company’s purpose is to operate the successful management & roll out of better for you food concepts within the fast casual restaurant category. IFB is committed to developing partnerships and further growing their portfolio of brands to be the recognized leader and partner of choice to interested franchisees.

Currently, IFB owns and operates two concepts: The Chopped Leaf acquired in 2014 and since 1984 Teriyaki Experience. Both bring a fresh perspective to their food offerings and focus on creating delicious, nutritious meal options made fresh for each guest.

Before the development of Innovative Food Brands, CEO Lou Donato founded Donato Food Corp. in 1981. Their first franchise concept was Mrs. Vanelli’s Pizza. They sold the concept in 2004.