Oakville, December 13, 2016 – Teriyaki Experience, the Canadian Japanese-inspired QSR franchise, recognized as the healthy alternative to fast food over 30 years, is undergoing a brand reset. “We’re reshaping Teriyaki Experience to feature a more premium Japanese food experience that speaks to an audience who is interested in better-for-you food choices,” said Nick Veloce, President & COO, Innovative Food Brands.
The established brand launched the new look and experience in three of their restaurants in late September 2016. The restaurants have had encouraging sales results and feedback from loyal guests. Compared to the previous year’s sales, increases have ranged from 6% to 30%.
With this knowledge Teriyaki Experience will begin transitioning key locations across the network to the new concept and ensuring items such as training and guest experience tactics are part of the overall training. The goal is to have all approved 2.0 restaurants to be completed by end of 2017.
Spearheading the brand reinvention is Anna Datri, VP Marketing & Communications. She says, “We’ve recreated each guest touchpoint including the store imagery, menu boards, staff uniforms, packaging, and of course, our delicious new menu offering. No detail was overlooked.”
A more premium direction: Strategic Partnership and Product Development
Strategic partnerships with specialty brands open new daypart opportunities as well as add-on sales. Partnering with premium brands and offering premium products also elevate the brand by association.
Marrying QSR service and premium products to position themselves in the “fresh casual” restaurant category, Teriyaki Experience’s success has always been rooted in their fresh-before-your-eyes cooking on the teppanyaki griddle and traditional Japanese cuisine. “This will continue to be the key to our success for the next 30 years,” Veloce adds.
About Teriyaki Experience
Founded in 1986, Teriyaki Experience is a Japanese-inspired quick serve franchise dedicated to serving a delicious and healthy alternative to traditional fast food. The company boasts over 120 locations throughout Canada, the U.S., the Middle East, Europe and Central America. For more information, visit www.teriyakiexperience.com
Anna Datri, VP Marketing & Communications, email@example.com
Jodelle Faye De Jesus, Communications Coordinator, firstname.lastname@example.org